I’m Sarah – a small business owner and designer.

I have a background in design, marketing, and e-commerce. I have a website design and branding business, HEY Pear, and a kidswear brand, TOTO & FIFI.

When you work with me – not only do you get my creative skills, but you also get my knowledge and personal experience of working in the creative industries and being a business owner.

BA (hons) Fashion Design, Birmingham Institute of Art & Design, Birmingham City University.

MA Creative Futures (Design), Staffordshire University.



What my clients say

What I do

HEY Pear – creative website design and branding for small businesses.

Creative website designer HEY Pear.


TOTO & FIFI – kidswear fashion brand by Sarah

Owner and designer at TOTO & FIFI.


TOTO & FIFI on Notonthehighstreet.

On The Blog

Starting a Creative Business: Tips and Tricks

Starting a creative business can be a daunting task, but with the right mindset and approach, it can also be incredibly rewarding. Whether you are a designer, artist, writer, or any other type of creative professional, here are some tips and tricks to help you get started:

5 Marketing Strategies for Creative Small Business Owners

You have unique products or services to offer, but how do you get the word out to potential customers? The answer lies in effective marketing strategies. Here are five marketing strategies for creative small businesses in the UK:

Marketing basics for your start-up small business

So you’ve decided to start-up your own small business – that’s fantastic CONGRATULATIONS!

I bet you are raring to go with your marketing, but before you rush ahead, take a moment to read my tips for getting started with your marketing plan.

Don’t just blindly post to social media – have a clear objective before you get started.